Omukozi mu Uganda: otuuka otya ku Kenya brands ku Hulu
💡 Otuuka otya ku Kenya brands ku Hulu? Bw’oba oli creator mu Uganda, ekibuuzo ekisinga okukuba abantu mu mutwe si “nnafuna follower mmeka?” wabula nti: “nnyinza ntya okufuna brand ku kabaga ka campaign?” Eno ye game eyakyuse nnyo. Brands tezikyalaba views zokka; zinoonya abantu abamanyi okukwata omutima gwa audience n’okuteeka ekirango mu culture nga tekirabika ng’ekyokuzaalibwa ku mangu. Ku mulembe guno, ekifaananyi kya campaign eky’obuwanguzi kiri mu bintu bisatu: localisation, entertainment, n’obwesige. Referensi ye tulina okuva mu mirimu gya agencies egifunye obuwanguzi mu Latin America eraga nti enkola eya localisation ne entertainment si buzzword zokka. Ekyo kitegeeza okuzimba narrative ezikwata ku bulamu bw’abantu, ebirumwa byabwe, n’embeera y’akatale. Ekyo kye kiba kisinga okwetaagisa bwe weetaaga brand okuva mu Kenya okukulaba ng’omuntu asobola okubayambako, si “just another influencer”. ...