Facebook Advertising

You’re sitting at your desk in Kampala, coffee gone cold, staring at Ads Manager numbers that simply refuse to make sense. The CPM jumped 40% overnight. Your cost per lead doubled since last week. And now your phone buzzes with messages from fellow creators asking if Facebook is even working today. Sound familiar? You’re not imagining things. As someone who spends every day helping creators across Africa and beyond navigate these exact waters, I want you to know: the frustration you’re feeling is completely valid. The platform is shifting beneath our feet, and pretending otherwise only burns more budget. ...

Hey there, lovely soul. It’s MaTitie here from BaoLiba, your go-to partner for navigating the ever-shifting world of social media growth. I know you’re pouring your heart into those sultry dance clips, sharing pieces of your Brazilian soul from right here in Uganda, and sometimes the business side—ads, rates, algorithms—feels like a cold shower on a warm Rio night. You want authentic storytelling, not spreadsheets. But here’s the truth: understanding the landscape is what protects your art and lets it breathe. ...