Navigating Brand Shifts: What Ugandan Creators Can Learn from Saudi Advertising Trends
The algorithm doesn’t care about your rent. It cares about retention. And right now, the brands paying for your retention are changing the rules of the game. If you’re scrolling through your analytics at midnight in Kampala, wondering why your reach dipped or why that brand deal went silent, you’re not alone. The global advertising market is shifting — fast. And one of the clearest signals? Saudi Arabia. Yes, Saudi Arabia. ...